Sylvain Goldman was born on November 5, 1898 in a small town in Ardmore, USA. He runs a dry fruit shop. Freon was founded in 1930, and refrigerators and freezers began to spread widely. This time, customers can purchase more goods at the same time. The solution at the time was: when the staff saw a basket full of customers, he sent the customer to the checkout counter and provided an empty basket. Goldman Sachs is beginning to realize that encountering entrepreneurs’ troubles is a pain factor for customers.
In order to sell more products, he must find ways to make it easier for consumers to buy. One night, when Goldman Sachs was still in trouble, he saw the foldable chair in the office. He jumped up with joy, grabbed a few folding chairs, jumped onto the table, and put the basket on the chair. Early the next morning, he was most likely to find a technician in the repair shop, two people repaired, and later used four wheels for the foldable chair, so he transformed the shopping cart in our lives.
There was no confidence in the shopping cart that year, and now it has actually become an important point in our lives. This remarkable invention, which we have ignored for 80 years, is the result of Goldman Sachs’ extensive human insight. A small shopping cart includes layout, advertising and marketing, and psychology. Later, specialized companies conducted research on purchasing shopping carts and found that large shopping carts can stimulate up to 40% of purchasing power, and large supermarkets, such as Whole Foods, Safeway, and Wal-Mart, are expanding their shopping carts.
